With new marketing channels popping up daily and more and more
studies singing the praises of “new media” marketing, it’s easy to let
your traditional marketing efforts fall by the wayside. But just as
relying solely on the tried and true is a dangerous strategy, so is
putting all your eggs in the new media basket.
The infographic below sheds some light on how marketers and business
owners are trying to find the balance in today’s market based on a
recent study by Pointroll and Kenton Research.
According to the study, 79% of marketers will increase their social media spending in the coming year – how about you?
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